MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear broadcasts have long been recognized as established television formats, relying on regularly timed shows via cable. In contrast, digital services operate on viewer-driven consumption, with Netflix, major competitors, and niche players serving as key industry players. As digital engagement shift, rivalry between broadcast stations and streami